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PUBLICATIONS



This page includes sections for authored textbooks, refereed journal articles, professional publications, and refereed proceedings. Scroll down for the complete list.

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Textbooks​



  • Shwom, B., & Snyder, L. G. (2019). Business Communication: Polishing Your Professional Presence, 4th edition.  New York: Pearson Learning (ISBN-13: 978-0-13-474085-0).

  • Shwom, B., & Snyder, L. G. (2016). Business Communication: Polishing Your Professional Presence, 3rd edition.  Hoboken, NJ: Pearson Education (ISBN-13: 978-0-13-386330-7, ISBN-10: 0-13-386330-1).

  • Shwom, B., & Snyder, L. G. (2014). Business Communication: Polishing Your Professional Presence, 2nd edition. Upper Saddle River, NJ: Pearson Education (ISBN: 978-0-13-305951-9).

  • Shwom, B., & Snyder, L. G. (2012). Business Communication: Polishing Your Professional Presence. Upper Saddle River, NJ: Pearson Prentice Hall (ISBN: 978-0-13-607807-4).


Refereed Journal Articles



  • Malone, C. F., Khanlarian, C. J., Drye, S. L., and Snyder, L. G. (2022). A comparative analysis of accredited business education programs. Journal of Research in Business Education, 62(1), 6-17.

  • Snyder, L. G., & Drye, S. L. (2020). Chapter 7: Teaching in the online classroom. Effective Methods of Teaching Business Education in the 21st Century, 99-111, Reston, VA: National Business Education Association. 

  • Yap, A., Snyder, L. G., Drye, S. L. (2018). The information war in the digital society: A conceptual framework for a comprehensive solution to fake news. Academy of Social Science Journal, 3(7), 1214-1221. 

  • Drye, S. L., Lomo-David, E., & Snyder, L. G. (2017). Normal deviance: An analysis of university policies and student perceptions of academic dishonesty. Southern Journal of Business and Ethics, 10, 71-85. 

  • ​Kelly, S., Christen, S., & Snyder, L. G. (2015). Exploring business students’ communicative needs: Social presence in effective online instruction. The Journal of Research in Business Education, 57(1), 31-46.

  • Kelly, S., Christen, S., & Snyder, L. G. (2013). An analysis of effective online reputation management: A critical thinking social media activity. The Journal of Research in Business Education, LV(1), 24-35.

  • Snyder, L. G., & Cannoy, S. D. (2013). Chapter 7: Teaching in the online classroom. Effective Methods of Teaching Business Education: 2013 Yearbook, Reston, VA: National Business Education Association, 96-110.

  • Hall, S. E., & Snyder, L. G. (2012). An analysis of business education methods course syllabi at NABTE institutions. Business Teacher Education Journal, (39), 15-21.

  • Snyder, L. G., & Shwom, B. (2011). Teaching effective communication skills with ACE: Analyzing, composing, & evaluating. Journal of Applied Research for Business Instruction, 9(3), 1-6.

  • Gaytan, J., & Snyder, L. G. (2010). Working with English language learners: Teaching, assessment, and administrative strategies to effectively meet academic challenges. Cross Cultural and International Business Education: 2010 Yearbook, Reston, VA: National Business Education Association, 160-177.

  • Snyder, L. G. (2010). The use of pre-group instruction to improve student collaboration. Journal of Applied Research for Business Instruction, 8(1), 1-6.

  • Davis, A. H., & Snyder, L. G. (2009). Work-based learning: A critical link to secondary students’ success. Business Education Digest, (XVIII), 1-11.

  • Snyder, L. G. (2009). Chapter 12: Buying goods and services. Economics & Personal Finance Education, 2009 NBEA Yearbook, Reston, VA: National Business Education Association, 155-169.

  • Snyder, L. G. (2009). Focus on Teaching - Teaching teams about teamwork: Preparation, practice, and performance review. Business Communication Quarterly, 72(1), 74-79, doi: 10.1177/ 1080569908330372

  • Snyder, L. G., & McNeil, K. R. (2008). Enhancing students’ perceptions of collaborative projects through the use of pre-group instruction methods. Research in Higher Education Journal, Available Online at http://www.aabri.com/manuscripts/08067.pdf (print version available at http://www.lulu.com/ content/4716953).

  • Snyder, L. G., & Snyder, M. J. (2008). Teaching critical thinking and problem-solving skills. Delta Pi Epsilon Journal, L(2), 90-99.

  • Gueldenzoph, L. E., & Henderson, R. G. (2008). Design and implementation of virtual teams: An instructional case study. NABTE Review, Spring edition, Business Education Forum, 62(4), 39-44.

  • Gueldenzoph, L. E., & Snyder, M. J. (2007). Instructional strategies for teaching effective page layout and design techniques. Wisconsin Business Education Journal, 56(1), 26-31.

  • Gueldenzoph, L. E. (2007). Using teaching teams to encourage active learning. Business Communication Quarterly, 70(4), 457-462.

  • Nkonge, B., & Gueldenzoph, L. E. (2006). Best practices in online education: Implications for policy and practice. Business Education Digest, (XV), 42-53.

  • Gueldenzoph, L. E. (2006). E-commerce topics for business education: Perceptions of employers and educators. Delta Pi Epsilon Journal, XLVIII(1), 19-27.

  • May, G. L., & Gueldenzoph, L. E. (2006). The effect of social style on peer evaluation ratings in project teams. Journal of Business Communication, 43(1), 4-20.

  • Gueldenzoph, L. E., & Snyder, M. J. (2004). Instructional strategies for integrating cyberethics issues. Journal of Applied Research for Business Instruction, 2(4), 1-4.

  • Gueldenzoph, L. E. (2003). The integration of constructivist theory and socialization to distance (online) learning. Delta Pi Epsilon Journal, XLV(3), 173-182.

  • Gueldenzoph, L. E. (2003). OBTA history: A qualitative retrospective of business education. The Ohio Business Technology Educator, LXII, 94-102.

  • Gueldenzoph, L. E. (2003). Online education: Look before you leap. Georgia Business Education Journal, 21(1), 8-11.

  • Gueldenzoph, L. E., & Chiarelott, L. (2002). Using educational technology to improve constructivist instruction in higher education. Journal on Excellence in College Teaching, 13(1), 43-56.

  • Gueldenzoph, L. E. (2002). Computer certification: Making sense of the alphabet soup. The Ohio Business Technology Educator, LXI, 54-67.

  • Gueldenzoph, L. E. (2002). Impact teaching [Review of the book Impact Teaching: Ideas and Strategies to Maximize Student Learning, by Roger Allen]. Business Communication Quarterly, 65(3), 122-125.

  • Gueldenzoph, L. E., & May, G. L. (2002). Collaborative peer evaluation: Best practices for group member assessments. Business Communication Quarterly, 65(1), 9-20.

  • Gueldenzoph, L. E. (2001). Web design considerations. The Ohio Business Technology Educator, LX, 43-52.

  • Gueldenzoph, L. E., & Lowry, K. (2001). Communication in the cyber classroom: Instructional strategies for distance learning. Instructional Strategies: An Applied Research Series, 17(1), 1-5.

  • Gueldenzoph, L. E., Dutton, L., Guidera, S., Whipple, D., & Mertler, C. (1999). Faculty use of instructional technology in the university classroom. Journal of Educational Technology Systems, 28(2), 121-135.

  • Gueldenzoph, L. E. (1998). Understanding the world wide web. The Ohio Business Teacher, LVII, 8-13.

  • Wilson, K. S., & Gueldenzoph, L. E. (1998). Collaborative communication methodology for a technological world. NJBEA Observer, New-Jersey Business Education Association, 1-10.

  • Gueldenzoph, L. E., & Wilson, K. S. (1997). Teaching collaboration in a technology-based environment. Instructional Strategies: An Applied Research Series, 13(4), 1-6.

  • Gueldenzoph, L. E., & Hyslop, D. J. (1995). Evaluating instructional technology for classroom application. Technology in the Classroom, NBEA Yearbook No. 33, 95-105.

  • Wellstead, L. A., & Gueldenzoph, L. E. (1994). Curriculum development: An analysis of the changes affecting vocational business education. The Ohio Business Teacher, LIV, 1-4.

  • Sanders, E. T. W., & Gueldenzoph, L. E. (1994). The role of administrators in retaining at-risk students. The Record of Educational Administration and Supervision, Fall/Winter, 7-13.

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Professional Publications​


  • PCBEE, Snyder, L. G., et al. (2014). Statement #95: This we believe about the importance of business education in the curriculum. Policies Commission on Business and Economic Education.

  • PCBEE, Snyder, L. G., et al. (2014). Statement #94: This we believe about new and emerging instructional strategies. ​Policies Commission on Business and Economic Education.

  • Clevesy, D. M., Snyder, M. J., Snyder, L. G., Hyslop, D. J., Jones, C., L., & Goldfarb, P. S. (2014). Corporate education, training, and development. In B. S. Kaliski (Ed.), Encyclopedia of Business and Finance (3rd ed). Detroit: Macmillan Reference. Available online at http://www.encyclopedia.com/

  • Snyder, L. G. (2014). Communication skills in business. In B. S. Kaliski (Ed.), Encyclopedia of Business and Finance (3rd ed). Detroit: Macmillan Reference. Available online at http://www.encyclopedia.com/

  • Snyder, L. G. (2014). Social media in business. In B. S. Kaliski (Ed.), Encyclopedia of Business and Finance (3rd ed). Detroit: Macmillan Reference. Available online at http://www.encyclopedia.com/

  • Snyder, L. G., & Snyder, M. J. (2014). Internet: Historical perspectives. In B. S. Kaliski (Ed.), Encyclopedia of Business and Finance (3rd ed). Detroit: Macmillan Reference. Available online at http://www.encyclopedia.com/

  • Snyder, L. G., & Snyder, M. J. (2014). Privacy and security. In B. S. Kaliski (Ed.), Encyclopedia of Business and Finance (3rd ed). Detroit: Macmillan Reference. Available online at http://www.encyclopedia.com/

  • Snyder, M. J., & Snyder, L. G. (2014). Artificial intelligence. In B. S. Kaliski (Ed.), Encyclopedia of Business and Finance (3rd ed). Detroit: Macmillan Reference. Available online at http://www.encyclopedia.com/

  • Snyder, M. J., & Snyder, L. G. (2014). Careers in information processing. In B. S. Kaliski (Ed.), Encyclopedia of Business and Finance (3rd ed). Detroit: Macmillan Reference. Available online at http://www.encyclopedia.com/

  • PCBEE, Snyder, L. G., et al. (2013). Statement #93: This we believe about generational issues in education and the workplace. Policies Commission on Business and Economic Education.

  • PCBEE, Snyder, L. G., et al. (2013). Statement #92: This we believe about the role of professional organizatinos in the future of business education. ​Policies Commission on Business and Economic Education.

  • PCBEE, Snyder, L. G., et al. (2012). Statement #91: This we believe about social media in education. ​Policies Commission on Business and Economic Education.

  • PCBEE, Snyder, L. G., et al. (2012). Statement #90: This we believe about civility in educational environments. ​Policies Commission on Business and Economic Education.

  • Snyder, L. G. (2011). Clanton corporation: Resolving inter-generational conflict. CaseBase: Case Studies in Global Business. Ed. Andrew Ashwin. Detroit: Gale, 39-43.

  • Snyder, L. G., & Cannoy, S. D. (2010). Business communication: Instructional strategies to prevent plagiarism. Business Education Forum.

  • Snyder, L. G. (2010). Seven habits of highly successful job candidates. Delta Pi Epsilon Bulletin, 1-3.

  • Snyder, L. G. (2010, June). Case study #21: The idle intern. Delta Pi Epsilon: Computer Ethics Case Studies, 22(2), 136-142. (refereed)

  • Snyder, M. J., & Gueldenzoph, L. E. (2008). Communication perspective: Active listening. In C. P. Brantley & M. G. Miller, Effective Communication for Colleges (11th ed., pp. 2-3). Mason, OH: Thomson South-Western. (ISBN 13: 978-0-324-37476-9)

  • Clevesy, D. M., Snyder, M. J., & Gueldenzoph, L. E. (2007). Corporate education. In B. S. Kaliski (Ed.), Encyclopedia of Business and Finance (2nd ed., pp. 158-160). Detroit: Macmillan Reference.

  • Gueldenzoph, L. E., & Snyder, M. J. (2007). Internet. In B. S. Kaliski (Ed.), Encyclopedia of Business and Finance (2nd ed., pp. 426-428). Detroit: Macmillan Reference.

  • Gueldenzoph, L. E., & Snyder, M. J. (2007). Privacy and security. In B. S. Kaliski (Ed.), Encyclopedia of Business and Finance (2nd ed., pp. 602-604). Detroit: Macmillan Reference.

  • Snyder, M. J., & Gueldenzoph, L. E. (2007). Artificial intelligence. In B. S. Kaliski (Ed.), Encyclopedia of Business and Finance (2nd ed., pp. 33-35). Detroit: Macmillan Reference.

  • Snyder, M. J., & Gueldenzoph, L. E. (2007). Careers in information processing. In B. S. Kaliski (Ed.), Encyclopedia of Business and Finance (2nd ed., pp. 91-92). Detroit: Macmillan Reference.

  • Keller, S., Chiarelott, L., & Gueldenzoph, L. E. (2001). Goals 2000 evaluation report: A qualitative evaluation of the effectiveness of mentor and Pathwise training. Monograph, Ohio Department of Education, Columbus, Ohio.

  • Gueldenzoph, L. E. (2000). Privacy and security. In B.S. Kaliski (Ed.), Encyclopedia of Business and Finance (Vol. 1, pp. 704-708). New York: Macmillan Reference.

  • Gueldenzoph, L. E. (1995). Keeping up with an ever-changing content area. Business Education Forum, 50(2), 23-25.

  • Gueldenzoph, L. E. (1993). Horizontal articulation: Integrating business education with other disciplines. Here and There, 65(3), 6-7.​
     

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Refereed Proceedings​
​

  • Snyder, L. G. (2012). Enhancing students’ employment opportunities by leveraging social media to create a professional online presence. Proceedings of the Association for Research in Business Education—Delta Pi Epsilon National Research Conference, Cincinnati, Ohio (Refereed).

  • Travis, T., & Snyder, L. G. (2010). A study of high school students’ perceptions of effective instructional strategies for the acquisition of computer skills. NABTE Research Conference Proceedings, National Business Education Association Convention, San Diego, CA, March 31.

  • Snyder, L. G., & Gaytan, J. (2009). An analysis of assessment methods to document assurance of learning in business communication courses for AACSB accreditation. Book of Edited Readings of the Delta Pi Epsilon National Research Conference, San Francisco, CA, November 190-21.

  • Snyder, L. G. (2008). The use of pre-group instruction to improve student collaboration (pp. 65-69). Book of Edited Readings of the Delta Pi Epsilon National Research Conference, Chicago, IL, November 20-22.

  • McNeil, K. R., & Gueldenzoph, L. E. (2008). The effect of pre-group instruction on students’ perceptions of collaborative projects. Proceedings of the 2008 American Society of Business and Behavioral Sciences, Las Vegas, NV, February 21-23.

  • Gueldenzoph, L. E. (2007). Documentation methods for AACSB learning assurances. Proceedings of the 2007 Association for Business Communication Annual Convention, Washington, DC, October 10-12, available online at http://www.businesscommunication.org/conventions/Proceedings/2007 /Washington/10ABC07.pdf

  • Gueldenzoph, L. E., & Henderson, R. G. (2007). Creating collaborative virtual teams. Proceedings of the Association for Business Communication, Southeastern Regional Conference, Nashville, Tennessee, March 24-26.

  • Gueldenzoph, L. E. (2005). Fun e-commerce activities for business and marketing. Proceedings of the Atlantic Coast Business, Marketing, and Information Technology Education Conference, Raleigh, North Carolina, February 17-19, available online at http://www.bvte.ecu.edu/acbmec/p2005

  • Gueldenzoph, L. E. (2005). Build excitement in your classes with webquests. Proceedings of the Atlantic Coast Business, Marketing, and Information Technology Education Conference, Raleigh, North Carolina, February 17-19, available online at http://www.bvte.ecu.edu/acbmec/p2005

  • Gueldenzoph, L. E., & Snyder, M. (2004). Techniques for teaching internet ethics. Proceedings of the Delta Pi Epsilon National Research Conference, Arlington, Virginia, November 18-20.

  • Gueldenzoph, L. E. (2004). New dimensions for integrating teamwork skills. Proceedings of the Annual Atlantic Coast Business, Marketing, and Information Technology Education Conference, Raleigh, North Carolina, February 19-21, available online at http://www.bvte.ecu.edu/acbmec/p2004

  • Gueldenzoph, L. E. (2003). Year three: A longitudinal study of business education’s web presence. Proceedings of the Delta Pi Epsilon National Research Conference, Indianapolis, Indiana, November 20-22, 25-36.

  • McEwen, B., & Gueldenzoph, L. E. (2003). Retaining your online students. Proceedings of the Organizational Systems Research Association Conference, Las Vegas, Nevada, February 20-22.

  • Gueldenzoph, L. E. (2003). Developing active learning methods for present and future content delivery. Proceedings of the Annual Atlantic Coast Business, Marketing, and Information Technology Education Conference, Raleigh, North Carolina, February 13-15, available online at http://www.bvte.ecu.edu/acbmec/p2003

  • Lomo-David, E., Gueldenzoph, L. E., King, T., & Henderson, R. (2003). Identity fraud and e-fraud: Is advancement in information technology making it easier? Proceedings of the Annual Atlantic Coast Business, Marketing, and Information Technology Education Conference, Raleigh, North Carolina, February 13-15, available online at http://www.bvte.ecu.edu/acbmec/p2003

  • Gueldenzoph, L. E. (2003). Is your e-commerce class reflecting reality? Proceedings of the Annual Atlantic Coast Business, Marketing, and Information Technology Education Conference, Raleigh, North Carolina, February 13-15, available online at http://www.bvte.ecu.edu/acbmec/p2003

  • Gueldenzoph, L. E. (2002). E-commerce education: A comparison of employers’ and business educators’ perceptions. Book of Edited Readings, Proceedings of the Delta Pi Epsilon National Research Conference, Cleveland, Ohio, 119-122.

  • Gueldenzoph, L. E. (2002). Disciplinary web pages: A longitudinal study of our presence on the web. Book of Edited Readings, Proceedings of the Delta Pi Epsilon National Research Conference (Cleveland, Ohio, November 21-23, 2002), 23-27.

  • Gueldenzoph, L. E., & Henderson, R. (2002). IT certification: The who, what, when, where and why. Proceedings of the Annual Atlantic Coast Business & Marketing Education Conference, Raleigh, North Carolina, February 14-16, available online at http://www.bvte.ecu.edu/acbmec/ p2002/Gueldenzoph.htm

  • Gueldenzoph, L. E. (2001). Integrating technology to support constructivist learning. Proceedings of the Annual Atlantic Coast Business & Marketing Education Conference, Raleigh, North Carolina, February 15-17, available online at http://www.bvte.ecu.edu/ACBMEC/p2001/Gueldenzoph.htm

  • Gueldenzoph, L. E. (2000). College students’ use of computer technology and its relationship to constructivist learning, Book of Edited Readings, Proceedings of the Delta Pi Epsilon National Research Conference, Columbus, Ohio, November 16-18, 19-24.​
     

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